The presence of keywords- This is why keywords are so important – they are going to help you rank for the terms that you are targeting. Including the right keywords on your pages won’t guarantee rankings success, but this should be seen as an essential starting point and help you decide on the types of content to create.
Backlinks- The subject of backlinks and link building is worthy of its own article – or book – but we can introduce the concept here. Simply put, a backlink is a link from another site that points to your domain. These are a positive ranking factor as other sites linking to your site signals to the search engines that there is something worth seeing on your pages.
Security- On the modern web, you should be serving your visitors with a secure version of your website. Having HTTPS in place is not only a smart move for SEO, but it’s best for your audience, as well.
A mobile-friendly design- These days, the majority of the visitors to your site will be using a mobile device. For that reason, your site should include a mobile-friendly design, meaning the pages are rendered on phones and tablets in a way that makes for a favorable user experience.
Site Speed- How long does it take for one of your pages to load when a new visitor arrives? Make sure your site loads quickly, as this can help both SEO and the experience that a user has on the site. The quality of your web hosting company, the size of your on page images and heavy weighted JavaScript will have a lot to do with how fast your pages load.
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