As an example, a black hat technique related to backlinks is using hidden links. These are links that are technically in place on a web page, but the actual human users of that page can’t see them. The links are made to match the background color of the page, so they are effectively invisible, and they are placed somewhere that isn’t going to draw any clicks. In this way, this black hat technique can provide a backlink to another site without really displaying that link in any meaningful way.
Another black hat link building strategy is buying links. You’ll see these types of services across multiple platforms often. All claiming to be “white hat” links with a low spam or toxic score. But the thing is, Google has come a long way in determining what links are valid and which are not. These link farms, in most cases, will do little to nothing for your backlink portfolio and in some cases could even hurt your rankings. It will ultimately be up to you rather or not you want to roll the dice with buying links. But every expert will tell you, it’s not worth it.
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